Marketing In a Weak Economy

This article was originally published on the BusinessLink’s website.

Small Business Week (Oct 16-22) is an exciting time for entrepreneurs with great events across Canada offering small business owners multiple opportunities to learn and connect. One of the many events that I attended was organized by Business Link named “Ignite Small Business Week YEG: Marketing in this Economy!?”

The highlight of the event was to hear Randy Brososky from the Group of Rogues speak about how companies should market themselves during a period of weaker economic growth. I have heard Randy speak before and I knew that he would bring great knowledge to business owners to help them grow their business.

SOLVE A PROBLEM

When you are looking to market your company and its offering, remember: “To a fish, the universe is water.” In terms of your company, you truthfully have to look at yourself from the viewpoint of your customer. What problem(s) are you solving? Are you making the purchasing process logical or emotional? Are you tying these items together to make it easier for your customer to choose you?

WHAT ARE YOU REALLY SELLING?

Rolls-Royce is well known for selling cars but they also make jet engines. They understand from the view point of their end customer- the more time that a jet can be in the air, the more money airlines make. With that in mind, Rolls-Royce does not ‘sell’ a jet engine; they sell time in the air. They repair their engines for free. The only time that Rolls-Royce charge for their engines is when that engine is flying in the air.

FIVE TIPS FOR MARKETING IN A SLOW ECONOMY

Here’s what marketing guru Randy Brososky shared at the event:

1. CUSTOMER CONNECTION: Stay in touch with your customer but don’t sell to them. By keeping that connection open, when the economy starts to swing upwards, your customer will remember you and go to you first.

2. SHIFT HAPPENS: People shift their spending habits as times change, but are you shifting along with them? 10 years ago, Tim Horton’s coffee could only be bought within their locations. With the shift to home brewing and Keurig cups, Tim Horton’s coffee can now be purchased in grocery stores (or in their locations) in grounded bean format or within Keurig cups.

3. SMART DISCOUNTS: Offer 2 for 1 deals but the deal is only activated after you have involved your customer. For your customer to get a 2 for 1 deal, have them bring a friend. You can also have your customers become brand ambassadors. Offer them discounts when they speak to their community about you.

4. BEAT THE FEAR: Ask your customer what is holding them back from purchasing from you. Hyundai accepted vehicle returns if their customers lost their job during the recession of 2008. They gained market share and saw positive sales growth while other car manufacturers were going bankrupt.

5 NEW VALUE OFFERING: Look at how you can make your customer feel like the centre of the universe. Can you offer a lower cost item to your customer but still solve their problem and fulfill the same emotional desire? Can you sell what you are offering in a different fashion?

Even with a slower economy, companies still do want to increase their top line. At the very least, you can set yourself up for success during the upcoming growth phase by staying in touch with your customer, talking about the value you create, and tapping into your customers’ emotion.

Have an awesome and productive week.

Kevin

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (www.L6SBC.ca). L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for the South Edmonton Business Association, the Fringe Festival, and Goodwill Industries of Alberta and donates blood at the Canadian Blood Services.

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867. You can also follow Kevin on Twitter at @L6SBC or Facebook.com/L6SBC

 

Lose-Lose Relationship

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Everyone in Canada pretty much knows about the latest saga which is currently happening between our federal postal service, Canada Post, and its unionized postal delivery workers. At the time of writing this, the union was holding back from any labour disruptions…for at least a day.

The first labour disruption will involve the union workers not working any overtime hours in Alberta and the North West Territories. This arrangement will slowly roll out across the country. Per a radio interview that I heard, that amounts to just over one hour per week per postal delivery worker. Not a large disruption but it also makes you wonder why they have to work that much overtime over the whole system. That would be the subject for another few blogs since it is a pretty big topic.

I was talking to the postal delivery worker who is in charge of my community postal box last week. To say the least, she is not impressed since she does not know what is going on. As of Friday afternoon, the union had told her that they would be calling all workers Sunday night in regards to their work arrangement for Monday.

In talking to her, she said something that got me thinking. ‘This is a lose-lose situation. We are going to lose income while Canada Post is going to lose clients and revenue”. Currently, Canada Post delivers the last 5 kilometers of a packages’ travels for 66% of online transactions. Online retailers will need to look for alternatives or allow revenue to go to other retailers.

As in the case of many government policies, a labour disruption at Canada Post can be a disruptive event which will cause business to change their operations for long term sustainability.

Would a labour disruption at a postal service affect your company? How would you deal with it?

Have an awesome and productive week.

Kevin

Update as of September 6, 2016: Canada Post and the postal workers have come to a 2 year tentative agreement. Traditionally, they develop a 4 year agreement but the major issues were not fully dealt with. Hopefully, over the next 4 years, Canada Post and its union will be talking about solving their differences.

Update as of September 26, 2016: To my understanding, the vote still hasn’t been called by the union to see if the membership accepts the deal.

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (www.L6SBC.ca). L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

Kevin is hosting a workshop series known as Entrepreneurial Community Edmonton. The workshops cover different areas of business, including finance, human resources, and collections. You can find more information at http://www.l6sbc.ca/ecyeg.html

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867. You can also follow Kevin on Twitter at @L6SBC or Facebook.com/L6SBC

Why Lean: Safety

Reasons for Lean: Safety

Lean management is a great way to get a better handle of your operations. As someone that helps companies put their processes on a diet to make them more manageable, I have heard just about any and all reasons why a company wants to implement lean.

Reasons I have heard go from their key supplier or customer is doing it, or they heard it is a great way to save money. Personally, I would consider those to be a weak reason for implementing lean. If the right reason and the right culture is in place, your company can avoid being on the bad side of a lean implementation statistic. I have heard from a number of sources that 80% of companies that implement lean revert back to their old habits after 5 years.

Few think safety when implementing lean. Safety of your employees can be a beneficiary of lean.

Re-work: If the amount of re-work you have to do decreases, it decreases the opportunity for a repetitive injury.

Hazards: With lean, and particularly the 5S exercise, you have a home for everything. When hoses are hung up or ladders are properly placed, it decreases the chance of someone tripping or having something fall on them.

Movement: When you are evaluating your processes during a lean project, there are some steps or movements that could potentially hurt someone. The review allows the evaluation and possible change of those steps so future injuries can be avoided.

What reasons can you think about why you should implement lean? I will blog about the reasons why I think a company should implement lean….and it is not about profit.

Have an awesome and productive week.

Kevin

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (www.L6SBC.ca). L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

Kevin is hosting a workshop series known as Entrepreneurial Community Edmonton. The workshops cover different areas of business, including finance, human resources, and collections. You can find more information at http://www.l6sbc.ca/ecyeg.html

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867. You can also follow Kevin on Twitter at @L6SBC or Facebook.com/L6SBC

Book Review: Five Key Principles of Corporate Performance Management

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As many of you know, I am constantly in learning mode. I am looking to learn the different perspectives of various items to not only help me, but my clients.

Recently, I finished reading ‘Five Key Principles of Corporate Performance Management’ by Bob Paladino. Mr Paladino is a specialist in helping companies to set up Corporate Performance Management offices (CPM). The CPM is a mechanism which can be used to link your corporate strategy, process improvement, and operations.

The strategic side of the CPM deals with the handling of the strategy map and the balance scorecard. The strategy map, as the name implies, maps out your strategy from the perspective of key operational processes to the higher level executive strategy. The balance scorecard is comprised of a set of Key Performance Indicators (KPI) for each step of the strategy map. Based off the two strategy tools, operational improvement projects are identified to be worked on.

Mr. Paladino takes the reader through a number of case studies of actual work he has done as an employee or consultant. It is much appreciated to see how all of these tools (Strategy Map, Balance Scorecard, Lean, and Six Sigma) are used together to help improve a company.

The concepts delivered from the book are great but the book is hard to read. Not because it is too technical but some examples lack certain pieces of information which will help to put the pictures together. In other portions of the book, there are some concepts which are revisited a number of times which make it hard to read due to boredom.

If you are a lover of strategy or process improvement, there are better books out there for you. If you are interested to learn how the two can be placed together, this might be the only book for you to read.

What is your most favorite business book?

Have an awesome and productive week.

Kevin

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (www.L6SBC.ca). L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

Kevin is hosting a workshop series known as Entrepreneurial Community Edmonton. The workshops cover different areas of business, including finance, human resources, and collections. You can find more information at http://www.l6sbc.ca/ecyeg.html

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867. You can also follow Kevin on Twitter at @L6SBC or Facebook.com/L6SBC

That Long Stare

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Every once and a while, you wonder to yourself: ‘Why am I doing this?’; or ‘Why am I putting myself through all of these problems?’

Recently, I was asking myself those same questions. For a number of years, I have participated in the MS Leduc to Camrose Bike Tour which takes 1,500 to 2,000 bikers through a 178 kilometers bike ride to raise funds for the Multiple Sclerosis Society of Alberta.

This last tour was harder than most. Day 1 involved 40+ km/hr wind into our faces along with constant rain. For Day 2, the rain and wind eased up a bit but they were still a factor.

During Day 2, while finding my right knee acting up again, there was a bus parked at thesecond rest stop taking riders to the finish line.

I looked at that bus long and hard for a few minutes.  I kept hearing a voice in my head say ‘You have done it 14 other times, it is okay to give up now.’

In the end, one personal characteristics kicked in: not giving up. As a business owner, if you gave up easily, you wouldn’t be trying to fulfill your dreams. You wouldn’t be doing what you.

If your goal is worth working for; if your dream is worth playing out, don’t give up. The reward at the end will be more than worth it.  Success doesn’t come in 5 minutes. Hard work and hustle are needed.

Have you ever had that long stare at the bus? How did you deal with it?  I would love to hear.

Have an awesome and productive week.

Kevin

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (www.L6SBC.ca). L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

Kevin is hosting a series of workshop called Entrepreneurial Community Edmonton #ECYEG with the goal of helping entrepreneurs with their business. You can find more information at www.l6sbc.ca/ecyeg

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867.

Is It Time to Start Now?

Thanks to the BusinessLink for the opportunity to write this blog a few weeks ago. You can find the original posting at:http://businesslink.ca/blog/now-time-start-business

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With the recent developments in the economic landscape, Albertans have experienced significant change. Companies have seen a decrease in sales and are right sizing their operations to be affordable, but yet meet the current demand. More than 70,000 Albertans have been affected by company restructuring and they are looking for their next opportunity.

In many cases, the next opportunity may lie in starting up their own business. But is it the right time? Everyone is cutting back.

A number of strong and vibrant companies started during an economic downturn. Microsoft, FedEx, Hyatt Hotels, and Smashburger are a part of a long list of companies that started during an economic downturn. Here are 5 suggestions on how you can make your startup a success.

Lean and Mean: Seeing that ‘times are tough’, your first priority should be to run your business within a strong and realistic budget. That skill will become valuable in the future.

Innovate: Are you stuck in a pattern of running your business the way you always have? This is the time to re-examine your strategies and processes.

Marketing: For many companies, their first reaction to a slowdown in sales is to cut their marketing budget. Look at this as an opportunity to get your message in front of your target market with less noise from the competition.

Relationships: Spend more time with your current clients and target market. Get to know them on a deeper level. Find out what their pinch points are and reverse engineer them.

Improvement: Listen to your customers and use that knowledge to improve your offerings. Maybe use that information to create a new product line or service offering?

Be realistic! Start a new product line because it is within your budget and it solves a problem for your target market. You have limited resources. Remember when you develop a new product or offering, you are taking resources away from your core product.

An economic downturn is a fruitful time to start up a new venture. This was my perspective when I started my business in the last recession of 2008-09. This is your opportunity to be open to new ways of thinking, and build on what you have.

Have an awesome week.

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (L6SBc.ca). L6S offers services in management consulting, Controller & CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

Kevin is hosting Entrepreneurial Community Edmonton, a series of workshops with the goal of helping business owners/managers with their company. For more information, please visit L6SBC.ca/ecyeg.

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867. You can also follow Kevin on Twitter at @L6SBC or Facebook.com/L6SBC

Leadership Part 6 of 6

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Over the last 5 weeks, I went over 5 of the most common reasons why companies are not successful, according to the Small Business Administration of the United States. You will see that there are some common elements to each of the 6. Feel free to look at the original article here.

Leadership is one of those terms used in business which can be considered a catch all. It is the reason why a project progresses or fails, why a product launch is successful or not, or why a company fails or doesn’t. Lack of leadership is the number 1 reason why a company fails.

In saying this, you don’t have to be the most charismatic, the best speaker, or the most visionary person to be a leader of a company. I won’t go into much detail of what is considered to be a strong leader. I am sure that you can find at least 1,000,000 articles on this subject to help you. But in terms of leadership and the success of the company, how does it have an impact?

Vision: Setting a vision for a company can be a scary task for some people. What if you set goals for your company? Setting those goals becomes a building block to what can turn into your vision in the future. Without that goal or vision, where are you going to be going? It becomes even more important when you have employees. Would you follow someone who is walking about in the great outdoors not knowing where they are going or why they are going for a walk? This ties in to having uniqueness with your company.

Plan:  Now that you have your goals set out, how are you going to reach them? Do you want to offer the best customer service? How are you going to do that? Is it scalable for when you grow? Offering a new product and/or service and believing that it will go viral is not a plan. A local businessman believed that his company was going to go viral once his product or services hit the market. He had no plan on how it was going to happen. To make a long story short, the company is just now starting to get traction in the market place, but nothing near as expected. Don’t forget: develop a budget with your plan.  You don’t want a lack of financial management to be the reason your company does not survive. The development of the budget will help to ensure that the business model which you will be operating under will be sustainable. Lastly, the plan will help to manage your future growth.

Execution: You now have a goal which helps you understand where you want to go and develop a uniqueness with your customer. You have developed a plan (including a budget) which tells you how to get there. Now, it is to sticking to the plan, wherever possible, to attain your goals. That plan, of course, will have some bumps in the road and may require change, especially if you are well connected with your customers and you are receiving feedback that change is needed.

As you can see, leadership or the lack of it is a bi-product of the other top 6 reasons why a company does fail.

Where have you seen strong leadership take a company through dark times to a profitable place? Have you seen leadership being the root cause of a failure? I would love to hear.

Have an awesome week.

Kevin

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (www.L6SBC.ca). L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

Kevin is hosting three social media workshops at 14920 Stony Plain Rd NW, Edmonton, AB T5P 3X8 (Pura Vida Mind Body Soul). The March 29, 2016 workshop will be about Facebook, April 26, 2016 will be about Twitter, while the May 24, 2016 workshop will be covering LinkedIn. All session run from 6.00pm to 8.30pm. Food and refreshments will be available. Contact Kevin to register.

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867.

Lack of Uniqueness Part 5 of 6

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Over the last 4 weeks, I went over 4 of the most common reasons why companies are not successful, according to the Small Business Administration of the United States. You will see that there are some common elements to each of the 6. Feel free to look at the original article here.

In the world of corporate strategy, there is one place that all companies, at one time or another, would like to get to. At this place, competition becomes irrelevant. It is not for a lack of effort, but in most cases, it is a place that most companies don’t get to. During that time, you can build your brand and improve your business so you are always the one and only who is on the island.

With a complete Blue Ocean Strategy, a company is able to carve out a market space which is uncontested and establishes a new demand for a product or service where there is no equivalent.[1]  The most common company which has developed a Blue Ocean Strategy is Circle de Soleil. There is no alternative to going to an adult show which mixes opera, gymnastics, and the circus together. Overall, building a Blue Ocean Strategy is a means to developing uniqueness to your company which allows it to stand out.

What are the different elements of a unique company? What are different ways your company can stick out?

Business Model: Does your business fulfill a market need in a different manner than established competitors? A very current example would be Uber. The business model is based on saving time for the consumer and allowing the consumer to have greater control or transparency during their experience.

Product: Does your product look, feel, or act the same as your competitors? What level of uniqueness does your product bring to the marketplace? Does your product solve an unknown problem that the consumer is just getting at?

Experience: How is your customer experience different from others? Do you interact with your customer on a basic level in person or on social media? Do you develop an experience for your consumer where they are happy and wanting to deal with you again?

Uniqueness can be something very hard to define and develop. Depending on the industry and how hard it is to start a business in that industry, your uniqueness is constantly being challenged and has to be reinvented.

What makes your business unique? How do you protect that uniqueness?

Have an awesome week.

Kevin

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (www.L6SBC.ca). L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867.

Kevin is hosting three social media workshops at 14920 Stony Plain Rd NW, Edmonton, AB T5P 3X8 (Pura Vida Mind Body Soul). The March 29, 2016 workshop will be about Facebook, April 26, 2016 will be about Twitter, while the May 24, 2016 workshop will be covering LinkedIn. All session run from 6.00pm to 8.30pm. Food and refreshments will be available. Contact Kevin to register.

[1] https://en.wikipedia.org/wiki/Blue_Ocean_Strategy

Victory Stick Figure Line Up

Not in Touch with Customers’ Needs Part 4 of 6

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Over the last 3 weeks, I went over the 4th, 5th and 6th most common reasons why companies are not successful, according to the Small Business Administration of the United States. You will see that there are some common elements to each of the 6. Feel free to look at the original article here.

Customers are the lifeblood of any business. Without any customers, it is hard to have a sustainable business. The needs of your customers are constantly changing and evolving. At any time, your product or service may fall out of favour with your target market. A competitor may have developed a product which is a replacement to yours. Maybe a product developed by an indirect competitor was able to mitigate or completely solve the problem that your product was servicing. Being out of touch with what your target market is thinking can be a painful experience.

A company that was not in touch with its customers was Blockbuster. As Netflix was becoming more popular and well known, Blockbuster was getting less foot traffic into their stores to rent movies.  According to Blockbuster, people enjoyed the experience of going to a retail space, searching for a movie to watch, and putting the disc into the machine to watch.  Blockbuster did not stay in touch with their service consumer and moved their services into an online basis.

Staying in touch with your consumer does not have to be something overly complicated.

Competition: Watch closely what your competition is doing. Have they unveiled a new product with certain features? Are they growing at a faster rate than the industry or your company?

Feedback:  Add the ability for your consumer to give you feedback on their experience with your company. You can ask for feedback at reception while a second appointment is being booked or send out a very quick survey (4 questions as a maximum) on how your company performed.

Social Media:  Keep in touch and read what consumers are saying about your company and its services. Monitor feedback sites like Yelp. Search social media sites like Twitter and Snapchat to learn what your target market is saying. If you are connected with the correct people, you can get insight on how your product or service is being used which will give added ideas on improving your offering.

There are still different ways on getting feedback from consumers like a focus group or a phone survey. Use the method you think you will get the most truthful answer from and within your own budget.

Most importantly, the feedback that you do receive, make sure you take it with a grain of salt and use what you can to improve your company.

Do you get feedback from your consumer? How do you get it? How did you use that information in the end?

Have an awesome week.

Kevin

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (www.L6SBC.ca). L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

Kevin is hosting three social media workshops at 14920 Stony Plain Rd NW, Edmonton, AB T5P 3X8 (Pura Vida Mind Body Soul). The March 29, 2016 workshop will be about Facebook, April 26, 2016 will be about Twitter, while the May 24, 2016 workshop will be covering LinkedIn. All session run from 6.00pm to 8.30pm. Food and refreshments will be available. You can register here.

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867.

Unprofitable Business Model Part 3 of 6

Model- North Carolina National GuardOver the last 2 weeks, I went over the 5th and 6th most common reasons why companies are not successful, according to the Small Business Administration of the United States. You will see that there are some common elements to each of the 6. Feel free to look at the original article here.

Every business has a model from which it is based upon. That model, in most cases, helps the business to increase its revenue. There is nothing wrong with having a different business model from others in your industry. For some companies, that is the point of uniqueness that they bring to the market and allows themselves to be differentiated from the rest of the market. That is how some companies have been able to take over the market, with that alternative business model.

Two recent examples of companies which have alternative business models in comparison to the traditional competitors is Uber and Airbnb.

Traditionally, you called a cab company or hailed a car on the street to be able to get from point A to point B.  With Uber, you are able to go onto the application, find a car near you that is available, find out the price of your proposed trip, and contact the vehicle to have it pick you up.

When travelling, you traditionally contact a hotel chain to book yourself a room. Now with Airbnb, you are able to book a room within someone’s house. You are travelling but you have the full services available to you as if you were in your own house, for a small cost.

When you are evaluating your business model, there are certain things you should be looking for.

Show Me The Money: Is your business model set up so that you can generate transaction revenue, at the very least? During the internet bubble of the 1990s, there were a number of companies that were commanding high valuations from the equity market but yet did not have a plan on how to generate revenue from their model.

Show-me-the-money

Uniqueness: Is your business model unique or a divergence from the norm within your industry? Does your customer interact with you in a way that the rest of your industry does not? Are your internal systems set up to allow for productivity gains? Companies that are able to develop a unique business model are greatly able to disturb their market, like Airbnb and Uber.

Sustainable: Is your business model sustainable and scalable for when you grow? You may have a customer centric business model which requires a new customer experience person every 25 customers. Are you able to find someone in a timely manner to help your newest customers?

What is the most interesting business model have you seen? Do you see it replicated in other industries? Would you consider it to be a failing or winning business model? I would love to hear.

Have an awesome week.

Kevin

Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc (www.L6SBC.ca). L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

Kevin is hosting three social media workshops at 14920 Stony Plain Rd NW, Edmonton, AB T5P 3X8 (Pura Vida). The March 29, 2016 workshop will be about Facebook, April 26, 2016 will be about Twitter, while the May 24, 2016 workshop will be covering LinkedIn. All session run from 6.00pm to 8.30pm. Food and refreshments will be available. You can register here.

For help with your business, contact Kevin at kevin@L6SBC.ca or 780-868-1867.

Photo Credit: North Carolina National Guard