This Is How We Do It!

This is how we do it

Social media, like Twitter, Facebook, or LinkedIn, are great tools to connect with other people, learn new perspectives, and develop a sense a community. Granted, social media does not create a sense of community like a neighborhood BBQ with friends and family.

As with anything else, there is a dark side to social media which needs to be monitored and managed. Social media is a very common means to give ‘feedback’ to organizations on their lack of performance, based on the perspective of the consumer.

Venting in person to someone in regards to the person’s or their company’s performance still occurs in our society. These pieces of feedback are possible gems which can help anyone in improving their offering.

Recently, I had the opportunity to attend a concert at the Winspear Centre where the Edmonton Symphony Orchestra played various hits by Pink Floyd with help from a tribute band.

I will admit, the first half of the concert was very disappointing. You were not able to understand the words that were sung. The band and the orchestra seemed to be competing against each other with the drum set constantly winning over all over instruments. During intermission, a friend and I noted that it seemed that the show was off and not impressive.

As a lover of social media, I sent out the below tweet to the Edmonton Symphony Orchestra:
Tweet pic 1

After the intermission was completed, we returned to our seats wondering what the rest of the concert was going to be like. To our pleasure, we could crisply here the voices of the singers to the point we could identify each single person. No instrument was prevalent to the others and it turned into one of the better concerts I have seen.

The next morning, I received a tweet back from the Edmonton Symphony Orchestra:

tweet pic 2

To use a saying that has been repeated many times: that is the power of social media. If social media was not around, it is possible that the sound issues would not of been resolved which would have created a bad listening experience for myself and my friends.

With the Edmonton Symphony Orchestra responding to an online inquiry, not only did they make a spectator’s experience more enjoyable, they made a fan of their organization even more engaged.

What social media successes have you been a part of? What about failures? I would love to hear.

Have a great week!


Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc ( L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.


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