How Much Is Too Much?

Over the next few weeks, I will be re blogging my most popular blogs from the past year.  I will be back blogging about business news and concepts in September. If you have any suggestions for blogs, feel free to contact me.

Various Social Media Platform Logos

Communication has changed and society has also changed with it. Many years ago, pigeons and smoke signals were used to communicate between establishments. Later on, we used the telephone and Morse code. The most recent form of communication is the Internet and various forms of social media.

Social media is relatively new and still evolving form of communication. I will fully admit, I am not a social media guru but I do try to follow some basic rules.

Do Interact: The purpose of social media is to interact with people. Most people would be considered to be ‘observers’ in that they don’t reply to post, they just read them and carry one. To get the fully benefit of your experience, don’t be shy to make a post or reply.

Don’t Spam: When you are posting items to your social media site, I wouldn’t recommend posting 5 or 6 things at a time.  People will see a screen full of things from you which would likely disinterest them. You can space them out by using different software packages like Tweetdeck or Hootsuite.

Be You: You are on social media for yourself, be yourself! Even in the digital world, it is not hard to figure out who the fake person is.

Be Nice: You may read a post online that you find offensive. I might just be but the author may of worded things wrong or you are taking it out of context from a previous conversation.

Display Media: Pictures and videos bring more clicks to your posting. “A recent photo in a tweet vs. no photo in a tweet experiment revealed that a linked photo results in 120 percent increase in engagement and 350 percent increase in clicks for a tweet.”[1]

Enjoy your time with social media. It is there to learn from others, make new contacts, and discover the world that is not at your front door.

Have an awesome day!


Kevin MacDonald is a Business Consultant at L6S Business Consulting Inc ( L6S offers services in management consulting, Controller and CFO contracting, and lean management with either project work or teaching/mentoring of staff. Kevin has his CMA accounting designation along with a Black Belt in Lean Six Sigma.

Kevin is active in the community by volunteering for different groups and donates platelets at the Canadian Blood Services clinic on a bi-weekly basis.

L6S Business Consulting will also be holding 3 sessions in regards to better understanding and using social media (Twitter, Facebook, and LinkedIn). For more information, please email:

Social Media Seminars


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