A Fairy Tale


Often you hear that a great marketing campaign or brand tells a story, but how do you do that exactly? How do you lay things out? How do you create that sense of emotion that makes people interested in why you do it, not what you do?

Last week, we went over the three parts (trust, engagement, and inspire action) needed for an effective communication plan. That same presentation from Liisa Sheldrick detailed how to tell your story using the Pixar model.

Every Pixar film is and has been developed based off this model.

Simply fill in the below blanks:

Once upon a time there was: _____________


One Day:________________

Because of that: ___________

Because of that: ____________

Until Finally: _______________

A story could sound like this:

Once upon a time there was a new young employee.

Everyday, he would go to work noticing that some things were being done in a way not consistent with the company’s values.

One day, he decided to ask his direct supervisor why they were doing it differently.

Because of that, people got trained.

Because of that, people changed.

Until Finally, everyone went home safe.

Try it yourself! How do you see your story playing out? Do you have a storytelling model that you would like to share?

Have an awesome week.


You can visit Liisa Sheldrick’s website here or follow here on Twitter @liisamarjatta. You can also find a copy of the presentation at: http://www.slideshare.net/Liisamarjatta/communicating-for-safety


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